Not an agency. Not a freelancer.

I’m Ruan, an independent clarity specialist.


For 15 years I’ve worked inside a global managed IT services environment — helping teams launch products, onboard users, and reduce friction across dashboards, portals, and workflows.


Today I apply that experience to short, focused SaaS walkthroughs built to improve understanding, activation, and confidence — without adding work for your team.

Ruan is exceptionally talented and professional. He works fast, delivers high-quality results, and consistently goes above expectations. His clarity-focused approach makes him an invaluable part of our product team. Highly recommended
Ellie-Byrd-1
Ellie Byrd  Founder and CEO
 - ForumSherpa Inc.

How I work

Three simple steps — no long meetings or review cycles:


  • Send a screen recording — talk me through your product, no polish needed.
  • Give me demo access — I’ll recreate everything professionally.
  • Prefer a call? — give me a walkthrough, and I'll record the notes I need.

A 3–5 minute walkthrough is all I need to create a clear, end-to-end video your users understand immediately.

See one in action

Here's a 2-minute product walkthrough built to reduce activation friction — and scale without you.

CLARITY GUARANTEE:


If the video I create for you doesn’t improve user clarity, I’ll refine it — or refund you. If you want external confirmation, I can validate clarity with a short user survey so decisions are based on data, not opinion.

A note on mutual fit


I’m careful about the work I take on.

If a walkthrough won’t improve clarity, I’ll tell you — and you won’t pay.


I can’t fix a weak product. I can help a solid product land clearly and confidently.


I take full creative responsibility so you don’t have to manage the details.

If you’re looking for low-cost execution or hands-on oversight, this likely isn’t a fit. 

Pricing:


Pricing is based on final video runtime. You'll always know what you’re in for. 

  • $247 — first minute
  • $98 — per 30-sec after


First minute includes:

  • Clarity assessment
  • Script & visual structure
  • Voice & music selection
  • End-to-end production


Each additional minute, builds on that foundation.


Typical project

  • 2–4 minutes runtime
  • Range: $457–$853


You're paying for the finished result — not hours or effort. If it does not work, you don't pay.

One video, many uses:

  • Onboarding & activation
  • Product updates
  • Support documentation
  • Internal training
  • Team alignment
  • Investor demos

Why teams use this

  • Clear outcomes
  • No scope creep
  • No endless meetings
  • You own the final video

Your next step:

Get your review

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    FAQ


    How long does this take?

    Most projects are delivered in 7–10 business days.


    What about confidentiality?
    I'm happy to sign an NDA before reviewing your product.

    What if we don't like it?

    If the walkthrough doesn’t improve user understanding, I’ll refine it — or refund you. I can also validate clarity with a short user survey, so decisions are based on real user input, not opinion.


    What if we need multiple videos?

    We can talk after your first project — if we're a good fit.

    How will I know if this is worth doing?
    That’s exactly what the free clarity review is for.

    I’ll give you a clear yes or no before you commit to anything.



    Get your review